PHOENIX (Oct. 31, 2023) – With NASCAR Championship Weekend upon us, Phoenix Raceway has rolled out its “Paint the Town” initiative that includes the return of the award-winning 3D Billboard on Jefferson and 2nd Street across from the main entrance of the Footprint Center.
The 3D Billboard stands an impressive 16 feet high and 68 feet wide. This is the second year of running it during NASCAR Championship Weekend after winning the Silver Medal National Advertising Award in 2022.
“Having NASCAR and Phoenix Raceway’s likeness displayed all throughout The Valley is truly a sight to behold,” said Phoenix Raceway President Latasha Causey. “With the amount of people coming into Phoenix this week, it is sure to spark excitement centered around NASCAR Championship Weekend”.
In addition, Phoenix Raceway has covered almost the entire eastern side of the Bank of America building on Washington and 2nd Street with NASCAR Championship Weekend branding. The advertisement itself soars at a whopping 2,354 feet tall and spans 1,132 feet wide. It is easily visible when driving across I-10 and coming from the airport. With the influx of sporting events happening throughout the week, plenty of eyes will see the ambitious promotion when coming into the Valley.
NASCAR Championship Weekend-branded Tire Displays will also be scattered throughout the greater Phoenix area, with locations at Tempe Marketplace, Desert Ridge Marketplace, Desert Diamond Casino, Chandler Fashion Square, American Sports Center (Avondale), and West Scottsdale.
NASCAR and Phoenix Raceway is advertising across various transportation-based mediums as well. There is signage on two, 100% electric GEST Carts (Green Easy Safe Transportation) in Old Town Scottsdale. Additionally, there is a fully wrapped NASCAR Championship Weekend light rail train that services 45 stations along the 28-mile track across the Valley. Finally, there is Baggage Claim signage at Phoenix Sky Harbor Airport in Terminals 3 & 4.
Only a limited number of tickets remain available for the 2023 NASCAR Championship Weekend, Nov. 3-5. The action on Friday, Nov. 3, includes the ARCA Menards Series West championship race, the Desert Diamond Casino West Valley 100, and the NASCAR CRAFTSMAN Truck Series Championship Race. On Saturday, Nov. 4, the NASCAR Xfinity Series Championship Race caps a day that also includes NASCAR Cup Series practice and qualifying.
And then on Sunday, Nov. 5, following a pre-race concert by Diplo presents Thomas Wesley, the 2023 NASCAR Cup Series Championship Race will close the season in exciting fashion. Grandstand seats sold out for the 2023 NASCAR Cup Series Championship Race in June, but a select number of infield general admission and FanShield Infield Experience tickets remain. Grandstand seats are also going fast for Friday and Saturday’s action, so fans are encouraged to visit www.phoenixraceway.com to secure their seats while supplies last.
About Phoenix Raceway
Home to NASCAR Championship Weekend since 2020, Phoenix Raceway has been the premier motorsports venue in the Southwest since 1964 and hosts two NASCAR race weekends each year. In 2023, the spring event weekend, March 10-12, kicks off the race season at Phoenix Raceway and features the NASCAR Cup Series, NASCAR Xfinity Series and ARCA Menards Series. Phoenix Raceway will once again host NASCAR Championship Weekend, November 3-5. During the action-packed, three-day event, champions will be crowned in the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR CRAFTSMAN Truck Series and ARCA Menards Series West. Phoenix Raceway also hosts a variety of events throughout the year, including concerts, corporate meetings and conferences, charity events, weddings, holiday events, sport and endurance competitions, and driving schools. For more information, visit www.PhoenixRaceway.com
About NASCAR
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.
Source: Phoenix Raceway | NASCAR Communications
