The Partnership Spans Across Multiple Trackhouse Drivers and Series Throughout 2024
CONCORD, North Carolina (Jan. 16, 2024) – Today Trackhouse Racing announced a fresh partnership for the 2024 NASCAR Season with fast-food restaurant brand Wendy’s®, known for high quality hamburgers made with fresh, never frozen beef*.
The new partnership calls for the iconic Wendy’s brand to appear in both the NASCAR Cup Series and NASCAR Xfinity Series with Trackhouse drivers, Daniel Suárez, Ross Chastain, and Shane van Gisbergen.
Wendy’s will have season-long associate branding on all three driver’s Cup Series Chevrolets during the 2024 calendar year, and two Cup Series primary events starting with Van Gisbergen at Talladega (Ala.) Superspeedway in April.
In the Xfinity Series, Wendy’s will be the primary partner for one race during the three-time Supercars champion’s rookie season. As previously announced, Trackhouse Racing has contracted multi-race winning organization Kaulig Racing to field the Xfinity Series Chevrolets for Van Gisbergen.
Wendy’s will also serve as the primary sponsor in the season-opener at Daytona International Speedway with 2016 Xfinity Series Champion Suárez. The car and team will be announced later.
“At Wendy’s we have a winning track record of showing up for fans by going Biggie with NASCAR,” said Wendy’s Global Chief Marketing Officer, Carl Loredo. “Serving up the best beef in the hamburger game means choosing the best partners. Our fresh partnership with Trackhouse Racing and their family of drivers was an easy decision. See you at the track for the biggiest race weekend of the season in Daytona!”
Van Gisbergen, who moved to America in December, doesn’t question where he will be eating when he’s on the road this NASCAR season.
“Wendy’s is an iconic brand! It is really cool to move to the U.S. and get to be a part of this partnership from the start,” said Van Gisbergen. “Between my racing schedule and my planned road trips to get to see as much of the United States as possible, I know when I’m looking for a bite to eat on the road, I’ll be making a pit stop at Wendy’s. Racing in NASCAR is a dream, so it is really exciting to have a sponsor who is supporting that dream for me.”
No stranger to fan activation at NASCAR tracks, Wendy’s will have an on-site presence in the infield at Daytona. Throughout race weekend, Wendy’s will be serving up free food and exclusive limited-edition swag to motorsports fans at the Daytona 500.
Not going to be able to swing being in person at Daytona? You’re in luck. Keep an eye out at your local Wendy’s, something custom might be worthy of sipping on next month.
About Wendy’s
Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.
*Fresh beef available in the contiguous U.S., Alaska, and Canada.
About Trackhouse Racing
The Trackhouse Racing story began when Justin Marks retired from a full-time driving career in NASCAR and sports car racing to create Trackhouse Entertainment Group in 2020 with the goal of creating a racing brand that transcends the sport. Marks formed Trackhouse Racing which took to the track in 2021 with Suárez behind the wheel. In January 2021, the team announced a partnership with international superstar entertainer Pitbull who has been a frequent guest at NASCAR races and elevated Trackhouse’s presence through inclusion in several of his songs, music videos and named his current album “Trackhouse.” Midway through the 2021 season, Trackhouse Racing bought the NASCAR assets of Chip Ganassi Racing and began the 2022 season as its own two-car team with Suárez and Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas and won again at Talladega (Ala.) Superspeedway. Suárez became the first Mexican (Monterrey) driver to win a Cup race when he dominated the Sonoma (Calif.) Raceway race that year. Chastain returned to victory lane in 2022 when he won at Nashville Superspeedway in June and at Phoenix Raceway in November. In December, Trackhouse announced its entry in the FIM MotoGP World Championship motorcycle racing series.
About Kaulig Racing™
Kaulig Racing™ is a full-time multi-car NASCAR Cup Series (NCS) and NASCAR Xfinity Series (NXS) team, owned by award-winning entrepreneur, Matt Kaulig. Established in 2016, Kaulig Racing™ has made the NXS Playoffs consecutively each season since the playoff system started and won back-to-back regular-season championships in 2021 and 2022. Before becoming a full-time NCS team, Kaulig Racing made multiple starts in the 2021 NCS season and won in its seventh-ever race with AJ Allmendinger’s victory at “The Brickyard” for the Verizon 200 at Indianapolis Motor Speedway. The team expanded to a two-car, full-time NCS team in 2022 and added a third, part-time entry during the 2023 season. In 2024, the team will once again field two, full-time entries in the NCS and continue to field three, full-time NXS entries. To learn more about the team, visit kauligracing.com.
Source: Trackhouse Racing
