zone Premium Nicotine Pouches to Serve as Anchor Partner for Kyle Busch and the No. 8 Chevrolet in the NASCAR Cup Series
WELCOME, N.C. (January 18, 2024) – zone premium nicotine pouches, a new-to-market, tobacco-free and smoke-free experience for adult nicotine consumers, has partnered with Richard Childress Racing to sponsor Kyle Busch and the No. 8 team in the NASCAR Cup Series. zone will serve as the anchor partner for the two-time NASCAR champion.
zone premium nicotine pouches are a new extra soft nicotine pouch that delivers a premium tobacco-free and smoke-free experience for adult nicotine consumers. zone pouches are designed to prevent dryness for better comfort, deliver longer-lasting flavor and provide immediate nicotine intensity that is consistent from start to finish.
“Partnering with Richard Childress Racing, Kyle Busch and the No. 8 team is a natural fit for zone, whose demographic of adult nicotine consumers overlaps with NASCAR’s core audience,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle Busch and Richard Childress are true champions in every sense of the word, and we know they will do a great job representing zone.”
The partnership will kick off with Speedweeks at Daytona International Speedway in February. Busch will drive the No. 8 zone Chevrolet for all Speedweeks activities, including the Bluegreen Vacations Duels at Daytona on Thursday, February 15 (7 p.m. ET live on FOX Sports 1, MRN and SiriusXM NASCAR Radio) and the Daytona 500 on Sunday, February 18 (2:30 p.m. ET live on FOX, MRN and SiriusXM NASCAR Radio). Busch will drive the No. 8 zone Chevrolet in multiple races throughout the 2024 season.
The partnership will be enhanced with robust at-track hosting, marketing activation, strategic content, and marketing and communications plans.
“We are proud to forge a partnership in another new product category for NASCAR and are looking forward to helping zone build brand awareness and introduce adult nicotine consumers to their premium nicotine pouches,” said Torrey Galida, president of Richard Childress Racing.
Beginning February 5, zone will be available to 21+ age-verified adult nicotine consumers in select retailers across 12 U.S. markets.
For more information, please visit rcrracing.com.
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).
zone™, the latest innovation from ITG Brands, is the next generation of nicotine pouches that delivers a superior tobacco-free experience and outperforms competitive products where it matters most. Available in 6mg and 9mg strengths and 7 flavors, zone pouches are made with top shelf ingredients and high-quality materials to provide extra soft comfort, longer-lasting flavor, and immediate nicotine intensity. zone’s pouches are carefully crafted and designed to meet the needs of adult nicotine consumers, providing the best experience from the first pouch to the last. For more information, visit zonepouches.com.
Source: Richard Childress Racing
