RICHMOND, Va. (July 11, 2024) – Richmond Raceway announced today that Who’s Your Driver, a sober and safe driving initiative created by DRIVE SMART Virgina, will be the presenting partner for this summer’s NASCAR race weekend at Richmond Raceway on Aug. 10-11. It will officially be deemed the NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver.
“We’re super appreciative to have Who’s Your Driver as the presenting partner of our summer race weekend,” said Richmond Raceway President Lori Collier Waran. “As we appreciate watching the best drivers in the world take on our historic racetrack under the lights, we also appreciate the designated drivers responsible for getting all our race fans in the Commonwealth home safe and sound.”
In addition to DRIVE SMART Virginia, the Who’s Your Driver campaign was created in conjunction with the Department of Motor Vehicles’ Highway Safety Office and Richmond Raceway. The campaign promotes safe and sober driving and encourages drivers to take their role seriously by buckling up, never driving under the influence, and doing everything they can to keep themselves and others protected on the roads.
“The fan experience at Richmond Raceway is unique and special. It is the perfect opportunity for us to engage with racing fans and remind them the importance of seat belts and planning ahead for a safe and sober ride from the track,” says Kristin Pettway, Executive Director of DRIVE SMART Virginia. “Ultimately, our goal is to ensure fans return home safely to their families after the excitement of the race weekend.”
Last year in Virginia, 293 people died in crashes involving a driver who had been drinking. The same year, 335 people who weren’t buckled up were killed; that represents 54% of all crash fatalities in vehicles equipped with safety restraints.
“Richmond Raceway fans always buckle up for a great night of racing. When the evening comes to a close, buckle up for a safe, sober ride home,” said DMV Commissioner Gerald Lackey, the Governor’s Highway Safety Representative. “When we plan ahead with a designated driver and wear our seat belts, everyone ends up in victory lane.”
The NASCAR Weekend at Richmond Raceway presented by Who’s Your Driver will kick off with the dramatic conclusion to the NASCAR CRAFTSMAN Truck Series regular season in the Clean Harbors 250 at 7:30 p.m. ET on Saturday, Aug. 10. The action will roll right into Sunday as drivers of the NASCAR Cup Series look to secure a playoff berth under the lights in the Cook Out 400 at 6 p.m. ET on Aug. 11.
Fans are encouraged to secure their tickets now at www.richmondraceway.com.
About Richmond Raceway
Richmond Raceway annually hosts two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR CRAFTSMAN Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater.
For more information, visit richmondraceway.com, ric
About Who’s Your Driver
The Who’s Your Driver program was created by DRIVE SMART Virginia and is funded by the Virginia DMV Highway Safety Office to address the dangers of impaired drivers and unrestrained occupants. The program encourages race fans to plan ahead and buckle up to get home safely after a day at the racetrack.
Learn more at whosyourdriver.org.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
Source: Richmond Raceway | NASCAR Communications
