NASCAR’s Official Beer Sponsor Helps Swipe-Weary Singles Shift into Real-Life Romance This Valentine’s Day
Daytona Beach, FL (January 7, 2024) – Does swiping left and right leave you feeling like you’re stuck in neutral? You’re not alone. Nearly 80% of 21+ young adults say they’re burnt out by the mental, physical and emotional toll of dating apps and are increasingly getting offline in favor of real-life opportunities to connect.*
Busch Light, a brand that believes in the power of connecting over shared passions and cold beer, has a solution for singles who are ready to bring romance back to reality. Ahead of Valentine’s Day weekend, the official beer sponsor of NASCAR is transforming the DAYTONA 500 into DATE-TONA, with a one-of-a-kind, high-octane speed dating experience designed to help fans find love IRL.
These speed dates aren’t just fast, they’re NASCAR fast because the Busch Light DATE-TONA car will be driving prospective couples around the Daytona International Speedway at a blistering pace as they try to forge a high-speed connection. After the action, couples will have a chance to see if sparks continue to fly with the opportunity to attend the 2025 DAYTONA 500 courtesy of Busch Light.
“We love a burnout in victory lane, but dating app burnout is a real bummer. So, when we learned that the majority of young adults are seeking IRL opportunities to find romance, we tapped our partners at NASCAR and created the high-octane speed dating experience that is DATE-TONA,” said Krystyn Stowe, Head of Marketing for Busch Family and Natural Family at Anheuser-Busch.
“Busch Light believes in the power of connecting over shared passions and cold beer, plus we’ve got a strong track record at helping our fans find love. In 2023, we married two superfans during a 10-second NASCAR pit stop in Las Vegas, and this year, we’re taking it back to the starting line to create an unforgettable opportunity for our fans to spark a love connection.”
With Busch Light bringing love back to the track for a second consecutive year, the brand is testing whether its matchmaking skills are as smooth as the beer they produce. Since the 1990s, the Busch family of brands has created countless opportunities for 21+ NASCAR fans by providing unparalleled access to the sport. Beyond key program sponsorships like the Busch Pole Award, Busch Light continues to deepen these connections among fans by creating unique experiences both on and off the track.
To learn more about DATE-TONA, head to Busch.com/datetona where singles can apply between January 7th and 21st for the opportunity to find lasting love at NASCAR speed.
About Busch Light:
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019.
The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA.
For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.
About Anheuser-Busch:
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hard working Americans across the United States who bring our beer to life. We are home to several of America’s most iconic beer and beyond beer brands, including Michelob
ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are.
For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
*Sources:Forbes Health/OnePoll, Mashable, Harper’s Bazaar
