Legge To Host Fan Event at Dave & Busters Daytona for Live Recording of “Throttle Therapy with Katherine on Valentine’s Day
Statesville, NC – February 12, 2025 – Pioneering Motorsport Driver Katherine Legge announced today new sponsors SIRP AI and El Bandido Yankee Tequila for ARCA Menards Series Ride the ‘Dente 200 at Daytona International Speedway on Saturday, February 15, 2025. Legge will also host a live recording of newly launched “Throttle Therapy with Katherine Legge” podcast in partnership with Dave & Busters Daytona on Friday, February 14, 2025 at 5 p.m. for Daytona race fans.
“I’m excited to represent SIRP AI and El Bandido Yankee Tequila at Daytona for the ARCA 200. SIRP AI’s commitment to innovation and moving the entertainment industry forward across all verticals with new technology aligns well with my commitment to progress in motorsport,” said Legge. “I’m also looking forward to bringing my podcast to fans in partnership with Dave & Busters and El Bandido Yankee Tequila. As a health-conscious athlete, I love how clean and tasty their tequila is and look forward to connecting them with my fans.”
“SIRP AI is proud to announce our sponsorship of Katherine Legge for Daytona ARCA 200. We believe Katherine is the most dynamic driver in motorsport today. She embodies innovation, inclusion and the competitor’s spirit, which are the core values our own company was founded on. Motorsport is the perfect vertical for our technology to make a difference. We’re proud and excited to support Katherine and to share our business with changemakers like her,” said Co-Founder John Corpus.
A revolutionary data services platform for entertainment industries, SIRP AI harnesses the power of machine learning and artificial intelligence to provide real-time analytics and insights at live events, giving venues, sponsors and promoters a competitive edge.
The Ride the ‘Dente 200 at Daytona kicks off the 2025 ARCA Menards Series season, where Legge and the Sigma Performance Services (SPS) team will take on the high-speed banks of the iconic 2.5-mile superspeedway in the SPS #23 Chevrolet SS ARCA car. This race represents an important milestone in Katherine’s continued journey into NASCAR stock car racing, and SPS is honored to support her as she takes on superspeedway racing for the first time. As part of her growing relationship with Chevrolet, this event will showcase her adaptability, skill, and determination on one of the sport’s biggest stages.
Katherine spoke of her partnership with Sigma Performance Services, adding: “SPS is another incredible partner that I’m excited to be working with. Since day one, we have been operating in lockstep. Their professionalism, attention to detail, and efficiency at getting the best results is outstanding. We had such a great test, and they have been awesome since the inception idea of running Daytona, all the way up to race weekend. Having the opportunity to drive in such great equipment that’s supported by such a talented team cannot be understated. I’m excited to have their support for my first foray into superspeedway racing in a stock car.”
With Katherine Legge, SIRP AI, SPS, Dave & Busters, iHeart Radio and El Bandido Yankee Tequila Company joining forces, the stage is set for an unforgettable Daytona debut. For the latest updates, follow SPS, Katherine and SIRP AI on social media and stay tuned for race-day coverage.
Race Details:
Location: Daytona Beach, FL
Start Time: Noon ET
Race Length: 80 Laps | 200 Miles
Watch Live On: FOX / Fox Sports App
Listen Live On: MRN / ARCARacing.com
Fan Event Details:
Location: Dave & Busters Daytona
1507 Cornerstone Blvd, Daytona Beach, FL 32114
Date: Friday, February 14, 2025
Time: 5-8 p.m.
About Katherine Legge
Katherine Legge is more than just a race car driver—she’s a pioneer in motorsport, redefining the limits of speed, precision and performance. With a career that has spanned the most challenging circuits, from streets to road courses and ovals, from the Indianapolis 500 to IMSA endurance races and the legendary Pikes Peak Hill Climb, Katherine has consistently challenged expectations and set new standards of women in Motorsport across the globe. For more information, please visit: www.katherinelegge.com.
About SIRP AI
SIRP.ai empowers event organizers, promoters, venues, and sponsors with cutting-edge tools to analyze audience behavior, optimize event planning, and enhance engagement strategies. Unlike traditional event data tools, SIRP.ai leverages AI-driven insights and real-time analytics to give event professionals a competitive edge. With seamless integration across ticketing platforms and flexible service tiers, SIRP.ai provides actionable insights tailored to events of all sizes. For more information, please visit: www.sirp.ai.
About El Bandido Yankee Tequila Company
El Bandido Yankee Tequila Company is an independent spirits company founded by Jim Bob Morris and Chris Chelios, both former professional athletes and entrepreneurs in the packaging, entertainment and restaurant areas. El Bandido Yankee’s ultra-premium, criminally smooth tequilas are handcrafted from start to finish at El Viejito Distillery in Atotonilco El Alto, Jalisco, using centuries-old processes. Twice distilled and fully oxygenated, the tequilas are made with fully mature, 100% blue weber agave. El Bandido Yankee tequila is crafted using sustainable practices and collaborates with not-for-profit S.A.C.R.E.D. to improve the lives of people in rural Mexican communities. To learn more about El Bandido Yankee Tequila, visit www.elbandidoyankee.com.
About Sigma Performance Services
SPS is a premier motorsports team dedicated to delivering cutting-edge race car preparation, driver development, and competitive excellence. SPS provides top-tier race cars and support to drivers competing at the highest levels of stock car and sports car racing. Backed by a team of experienced professionals and industry-leading technology, SPS is committed to achieving success on and off the track. For more information, please visit: www.sps23racing.com.
Source: Sigma Performance Services
