Concord, North Carolina — When three-time Supercar Champion Shane van Gisbergen left his native New Zealand and came to America to pursue a NASCAR dream, he brought along some of his friends, including the global technology company SafetyCulture.
SafetyCulture dipped its toe in the NASCAR waters as Trackhouse Racing’s Official Workplace Operations Partner in 2024 while also serving a full season as an associate partner and the primary sponsor in four of van Gisbergen’s Xfinity Series races.
SafetyCulture was also the primary sponsor when he drove in the Cup Series race at Daytona (Fla.) International Raceway in August.
van Gisbergen likes seeing familiar faces around the NASCAR garage.
“I have got to meet so many new people in America that I now call my friends, but it is really nice to see SafetyCulture, who has been part of my racing career in New Zealand and Australia, join me over here,” said van Gisbergen.
“They have seen the power of NASCAR, and I know they plan to be at a lot of races and use this relationship with Trackhouse and myself to connect with our amazing fans in America and around the world.”
SafetyCulture will appear as the primary sponsor on Van Gisbergen’s Chevrolet at:
● Bristol Motor Speedway on April 13
● Talladega Superspeedway on April 27
● Texas Motor Speedway on May 4
● Kansas Speedway on May 11
● Michigan International Speedway on June 8
● Autódromo Hermanos Rodríguez in Mexico City on June 15
● Pocono Raceway on June 22
SafetyCulture is also expanding beyond its relationship with van Gisbergen at Trackhouse Racing. It will appear as teammate Ross Chastain’s primary sponsor on his No. 1 Chevrolet at the Aug. 23 Cup Series race at Daytona (Fla.) International Speedway.
Chastain, a five-time winner in the Cup Series, finished second in the 2022 Cup Series season and is one of the most popular NASCAR drivers in the current field.
SafetyCulture explained the strategy behind the van Gisbergen, Chastain and Trackhouse relationships.
“At SafetyCulture, we’re all about helping teams improve—whether that’s on the racetrack or the factory floor, said SafetyCulture CEO, Kelly Vohs. Trackhouse Racing is a prime example, using our technology to get better and move fast – all under pressure. We’re energized by this partnership and being a part of helping them win this season.”
Fans and enthusiasts can follow the Trackhouse Racing team via the full NASCAR race calendar available here.
To find out how Trackhouse Racing uses SafetyCulture to give them an edge when every millisecond counts, visit https://safetyculture.com/customers/trackhouse-racing.
About SafetyCulture:
SafetyCulture is a global technology company that helps frontline teams find a better way of working. Its mobile-first workplace operations platform gives teams the knowledge, tools, and confidence they need to meet higher standards, work safely, and improve every day.
The SafetyCulture platform powers over a billion checks each year, delivers approximately 85,000 lessons per day, and informs millions of corrective actions. SafetyCulture gives leaders visibility and workers a voice in driving safety, quality, and efficiency improvements. A recent analysis by Forrester found that SafetyCulture’s flagship products provide customers with a 214% return on investment and $3.6M in cost savings from operational improvements. Customers of SafetyCulture’s award-winning products include Jet Blue, Marriott, Toyota, and Schneider Electric.
About Trackhouse Racing:
After retiring from a successful driving career in NASCAR and sports cars, St. Louis native Justin Marks,44, formed the Nashville, Tennessee-based Trackhouse Entertainment Group in 2020 to create a racing brand that transcends motorsports. Since taking to the track in 2021 with Daniel Suárez as its only driver, Trackhouse Racing has grown to three full-time Cup teams, a parttime fourth team and a driver development program in the NASCAR Xfinity Series. Trackhouse boasts eight victories in its young existence, created a sophisticated social and digital program with an international flavor and has attracted major corporate support from some of world’s most recognizable brands including: Chevrolet, Anheuser-Busch, Red Bull, Jockey, Coca-Cola, WeatherTech, Freeway Insurance, Kubota, Wendy’s, Moose International, SafetyCulture, Choice Hotels and others.
Expansion began midway through the 2021 season when Marks purchased the NASCAR assets of Chip Ganassi Racing and began the 2022 season as a two-car team operating out of its Concord, North Carolina race shop with Suárez and Ross Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas in March 2022, while Suárez became the first Mexican driver to win a Cup race when he won at Sonoma (Calif.) Raceway in June 2022. In July 2023, New Zealander Shane van Gisbergen won the inaugural Chicago Street race in his first start driving for Trackhouse’s PROJECT91 program Marks created to offer NASCAR opportunities to international driving stars that has included F1 World Champion Kimi Raikkonen and four-time Indianapolis 500 winner Hélio Castroneves.
Trackhouse Racing joined the MotoGP grid in 2024 bringing an American team back to the pinnacle of international motorcycle racing for the first time in over a decade fielding Aprilia motorcycle for Spaniard Raul Fernandez and Japanese rider Ai Ogura. Also in 2024, Avenue Sports Fund acquired a significant minority stake in Trackhouse Entertainment Group. In 2025 Van Gisbergen, Suárez and Chastain race fulltime in the Cup Series for Trackhouse Racing while 18-year-old development driver Connor Zilisch races for JR Motorsports in the Xfinity Series and made his Cup debut in a Trackhouse Chevrolet in March.
Source: Trackhouse Racing
