Motorsports Leader NASCAR To Turbocharge Into Top Roblox Racing Game With New Content
February 12, 2025 – Just in time for the DAYTONA 500, leading Roblox developer Voldex announced its partnership with NASCAR to bring a year of authentic NASCAR fun to top Roblox racing game, DrivingEmpire. Starting February 14, Driving Empire players and NASCAR fans can look forward to high-octane updates and events, starting with the DAYTONA 500. Throughout the year, Driving Empire will release new NASCAR content like cars, liveries, races, events, UGC items and more. Players will dive into the action by racing official NASCAR vehicles from Toyota, Ford, and Chevrolet at the famed Daytona International Speedway.
“Driving Empire has become a must-play destination for car enthusiasts on Roblox,” said Harry Bienenstock, Head of Growth at Voldex. “Our previous partnership with NASCAR in 2024 was met with a lot of excitement from players and we’re thrilled to partner with NASCAR again for an even bigger celebration of one of the world’s most iconic motorsports!”
The partnership will also introduce a dedicated area called NASCAR World in Driving Empire, a central hub for users to unlock over 40 exclusive liveries, collect official NASCAR UGC items, and connect with fellow racing enthusiasts.
“Our mission has always been to bring the thrill of NASCAR to fans on all platforms,” said Nick Rend, Vice President of Interactive and Emerging Platforms at NASCAR. “Our partnership with Voldex to bring NASCAR to Driving Empire introduces our sport to the largest car enthusiast audience on Roblox. This collaboration will welcome new fans to NASCAR while complementing the real-world action with an interactive experience–including, for the first time, the addition of all Cup Series teams on the platform.
We’re excited to see fans engage with the new content year-round and to have a persistent presence in Driving Empire.”
Check out the action for yourself only in Driving Empire on Roblox. For additional information about NASCAR, including this year’s DAYTONA 500 starting on February 16, visit NASCAR.com.
About Voldex
Voldex is a leading developer on the Roblox platform, known for its immersive and engaging gaming experiences. With a diverse portfolio of games, including the leading role-playing game, Brookhaven, the #1 football experience NFL Universe Footballand the hit racing game Driving Empire, Voldex is dedicated to pushing the boundaries of interactive entertainment and connecting users worldwide.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
Source: NASCAR Communications
