CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATION powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.
“I’ve been drinking CELSIUS for years, so this is a really natural fit,” said Byron, who is set to begin his eighth full-time season in the NASCAR Cup Series. “The brand has grown tremendously in a short time, which speaks to both their marketing strategy and the quality of their product. They’re committed to motorsports, and I’m honored to be part of their team.”
At just 27, Byron has become one of NASCAR’s biggest stars. He has reached the Championship 4 in back-to-back seasons and followed up his breakout six-win 2023 season by winning the 2024 Daytona 500. He added two more victories last year and finished third in the championship standings, further cementing his status as a top contender.
“We are incredibly excited to partner with William Byron, a true champion who embodies the energy, focus, and drive that CELSIUS represents,” said Kyle Watson, CMO at CELSIUS. “This partnership allows us to further connect with motorsports fans who value performance and Living Fit. William’s drive and dedication make him a great addition to CELSIUS’ growing roster of athletes.”
CELSIUS’ is known for their better-for-you lineup of energy and hydration products, all zero sugar and created with essential vitamins. Byron makes for a great addition to the CELSIUS team as an ideal embodiment of the LIVE FITTM lifestyle that the brand champions.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS® and hydration brand CELSIUS HYDRATIONTM. Born in fitness and pioneering the rapidly growing, better-for-you functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsius.com
Source: NASCAR Communications
