Plainfield, Illinois — February 28, 2025 — Dale Coyne Racing is proud to announce a strategic partnership with The Deal Alliance, which will serve as a secondary sponsor for the No. 18 Honda driven by Rinus VeeKay in the upcoming 2025 NTT INDYCAR SERIES season.
The Deal Alliance is a premier investment platform that provides access to exclusive opportunities for investors to participate alongside private equity firms and institutions. By joining forces with Dale Coyne Racing, The Deal Alliance aims to expand its reach, enhance its visibility, and bring new energy and financial backing to the team. Under the leadership of entrepreneur, financier and activist investor Milton “Todd” Ault III, this partnership represents a unique convergence of motorsports and high-level investment.
Dale Coyne, Team Principal of Dale Coyne Racing, emphasized the significance of the collaboration: “Our partnership with The Deal Alliance creates a unique platform for exploring new investment and opportunities. This collaboration strengthens our commercial prospects while attracting new investors to motorsports. It’s a win-win for both The Deal Alliance and Dale Coyne Racing.”
Roland McClean, Head of Business Development & amp; Strategic Financing at The Deal Alliance, expressed his enthusiasm for the partnership” The NTT INDYCAR SERIES has provided an exceptional platform for engaging with investors and building relationships. Partnering with Dale Coyne Racing allows us to deepen those connections within the motorsports community. Racing is all about collaboration, and we believe we can bring valuable partnerships to the team. We’re excited to see The Deal Alliance brand accelerating to new heights with this sponsorship.”
Rinus VeeKay, driver of the No. 18 Honda, shared his excitement about the new sponsorship: “Having The Deal Alliance as a partner presents a fantastic opportunity to bring new investors into the team. Their innovative approach adds a fresh perspective, and I’m thrilled to have their support on and off the track. Their backing fuels our drive and commitment to success.”
The Deal Alliance’s branding will be prominently displayed on the No. 18 Honda, starting with the season-
opening race at the Firestone Grand Prix of St. Petersburg on March 2, 2025.
As the 2025 season unfolds, Dale Coyne Racing and The Deal Alliance are poised for success, united by
their shared vision, passion for racing, and commitment to building powerful, innovative partnerships.
About Dale Coyne Racing:
Dale Coyne Racing is a prominent name in the world of motorsports, known for its competitive spirit and
impressive performances in the IndyCar Series. With commitment to excellence and innovation, the team
consistently seeks new ways to excel on the racetrack.
About The Deal Alliance:
Led by financier Milton “Todd” Ault III, The Deal Alliance provides exclusive investment opportunities by
connecting investors with high-level financial prospects. Through Todd’s vast expertise and media presence, The Deal Alliance bridges financial expertise with community engagement, strengthening its position in the investment ecosystem.
Source: Dale Coyne Racing
