- Hy-Vee also becomes Official Grocer of Iowa Speedway and Kansas Speedway
- Only a limited number of tickets remain available for Iowa Speedway’s June 14 ARCA Menards Series race, as Saturday and Sunday inventory is completely sold out for its historic NASCAR weekend
NEWTON, Iowa (March 27, 2024) – Iowa Speedway announced today that its sold-out NASCAR Xfinity Series race on Saturday, June 15, will be called the Hy-Vee PERKS 250. In addition, Hy-Vee becomes the Official Grocer of Iowa Speedway and Kansas Speedway as excitement for NASCAR’s return to the Fastest Short Track on the Planet continues to build.
“Hy-Vee has long been a tremendous supporter of Iowa Speedway, and we’re thrilled they are joining our historic upcoming NASCAR weekend in a major way,” said Iowa Speedway President Eric Peterson. “Hy-Vee plays a vital role in the communities in our state and our region, so their involvement is yet another sign that everyone is rallying behind the return of NASCAR racing to Iowa.”
Hy-Vee is utilizing the NASCAR weekend at Iowa Speedway to showcase Hy-Vee PERKS, its premier loyalty program that provides customers with tremendous value by offering additional savings as members. Hy-Vee PERKS is a free program that offers members-only pricing on hundreds of items every day, both in store and online.
“Hy-Vee is thrilled to be part of NASCAR’s return to Iowa Speedway,” said Matt Nickell, vice president of sports marketing for Hy-Vee. “This is a natural partnership for us as there is a strong fan base for both NASCAR and NTT INDYCAR SERIES racing in Iowa.”
Hy-Vee is also the entitlement partner with the NTT INDYCAR SERIES for the Hy-Vee INDYCAR Race Weekend at Iowa Speedway, July 12-14.
The Hy-Vee PERKS 250 is the second of three races scheduled for the historic NASCAR weekend at Iowa Speedway, June 14-16. The weekend begins with the ARCA Menards Series race on Friday, June 14, and continues Saturday with the Hy-Vee PERKS 250, the first NASCAR Xfinity Series race at Iowa Speedway since 2019.
And then on Sunday, June 16, the NASCAR Cup Series will compete in the Iowa Corn 350 Powered by Ethanol, the first NASCAR Cup Series race in Iowa Speedway history. Although tickets for Saturday and Sunday’s races are already sold out, fans can see all three series on track on Friday, June 14, as NASCAR Cup Series and NASCAR Xfinity Series practices will precede the ARCA Menards Series race. Only a scant number of tickets remain for Friday, June 14, so fans need to visit www.iowaspeedway.com now to secure their seats while supplies last.
Fans looking to buy or sell reserved seats for the Iowa Corn 350 Powered by Ethanol and Hy-Vee PERKS 250 at Iowa Speedway should visit SeatGeek, the Official Ticket Marketplace of NASCAR.
About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 550 business units across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
About Iowa Speedway
Iowa Speedway, The Fastest Short Track on the Planet, is a state-of-the-art 7/8-mile asphalt paved tri-oval racetrack and motorsports facility located in Newton, Iowa. Our 2024 schedule includes two exciting race weekends: June 14-16 (NASCAR Cup Series, NASCAR Xfinity Series, ARCA Menards Series) and July 13-14 (Hy-Vee IndyCar Race Weekend). For more information on Iowa Speedway, visit www.iowaspeedway.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
Source: Iowa Speedway | NASCAR Communications
