DAYTONA BEACH, Fla.: NASCAR and Stanley Black & Decker, the world’s largest tool company and a leader in outdoor equipment confirmed Friday at Daytona (Fla.) International Speedway that American tool icon CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023.
After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Series will make its homecoming at Daytona on February 17, 2023.
Additionally, Stanley Black & Decker will further expand its presence in the sport, entering a multi-year partnership designating the company and its iconic brands as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
“We celebrate the return of the NASCAR CRAFTSMAN® Truck Series,” said Doug Redpath, President of Hand Tools and Storage for Stanley Black & Decker. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done.
“The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN® brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
As part of their new agreement the NASCAR CRAFTSMAN® Truck Series title sponsorship includes exclusive brand integrations on truck vehicles, crew uniforms, tracks and more.
CRAFTSMAN® will continue to support the Triple Truck Challenge and will support the season-finale race next season with a championship race event entitlement.
With a mission to celebrate those who make the world, paired with an enduring partnership history with NASCAR, Stanley Black & Decker and its brands such as CRAFTSMAN, DEWALT and MAC TOOLS will be put to work across all NASCAR locations.
The company’s tools will be highly utilized from the pit crews during the big race, to the teams responsible for constructing new racing facilities across the country, generating unrivaled enthusiasm on and off the track.
“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” added Daryl Wolfe, Executive Vice President and Chief Revenue Officer at NASCAR.
“We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN®, the brand that started it all in the Truck Series.”
As an Official Partner, Stanley Black & Decker has exclusive NASCAR Marketing and Promotional rights and becomes a member of the NASCAR Fuel For Business Council.
CRAFTSMAN® will replace Marcus Lemonis’ Camping World who announced last month that they will not return as the series’ title role after a 14-year run. In addition to Camping World, Lemonis’ other company Gander (RV) Outdoors held the title rights during the 2019 and 2020 Truck Series campaigns respectively.
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