BRISTOL, Tenn. (Feb. 21, 2024) – Bristol Motor Speedway and Swaggerty’s FARM, producing premium sausage products since 1930 in Kodak, Tenn., announces today the partnership of these Eastern Tennessee-based companies. Swaggerty’s FARM and Bristol Motor Speedway have entered into a multi-year agreement that names Swaggerty’s FARM as the Official Sausage of Bristol Motor Speedway.
In the agreement, Swaggerty’s FARM will receive a wide range of entitlements, including select offerings on the premium hospitality menus and most notably an officially branded concession stand on the track concourse at Gate 1 near the Allison Grandstands that will exclusively serve Swaggerty’s FARM premium sausage products.
“We are blessed to welcome Swaggerty’s FARM into our family of sponsors at Bristol Motor Speedway,” said Jerry Caldwell, president and general manager, Bristol Motor Speedway. “We are always proud when we can do business with fellow companies from Eastern Tennessee. Swaggerty’s FARM a family-owned company that has grown significantly by focusing on maintaining their high-quality standards. We look forward to having their concession stand available to our fans and their support and collaboration as we work together to put on amazing racing events for our fans.”
One of the fastest-growing sausage companies in the U.S., Swaggerty’s FARM has consistently received the highest grades in safety standards for more than a decade. This official designation is the first sponsorship agreement between Swaggerty’s FARM and Bristol Motor Speedway.
“We are thrilled to partner with Bristol Motor Speedway, an Eastern Tennessee company that has become one of the biggest NASCAR venues and an amazingly versatile arena for a wide variety of sports and entertainment,” said Jon Amidei, Swaggerty’s FARM Chief Operating Officer. “Our family-owned company was founded on a family recipe and high-quality process. We look forward to sharing our brand to an expanded audience through our association with Bristol Motor Speedway in the years to come.”
About Swaggerty Sausage
Since 1930, the Swaggerty Family has been making superior sausage, made from fresh pork with no fillers and a unique blend of spices. Today, Swaggerty Sausage Company, Inc. is a modern USDA-inspected facility located in the same small valley of East Tennessee. Focused on quality and growth, Swaggerty’s Farm® products are now available in over 13,000 retailers, wholesale distributors, and food service establishments throughout the nation. With the fourth generation at the company today, Swaggerty’s Farm premium sausage products stand the test of time and remain what is quite possibly the best-tasting sausage in America. For more information about Swaggerty’s Farm and its premium sausage products, please visit www.swaggertys.com.
About Bristol Motor Speedway
Forged amid the scenic mountains of Northeast Tennessee near the Virginia state line, Bristol Motor Speedway is The Last Great Colosseum, a versatile multi-use venue that hosts major auto races, football games, concerts and many other captivating events. The facility features a 0.533-mile concrete oval race track with 28-degree corner banking and 650-feet straightaways that offers racing in several NASCAR touring series, highlighted by two major Cup Series weekends each year. In 2020, the track also served as host of the prestigious NASCAR All-Star Race, and from 2021-2023 converted to a temporary dirt track each spring to take the Cup Series back to its racing roots. While at the track, fans are offered a unique viewing experience courtesy of Colossus TV, the world’s largest outdoor center-hung four-sided video screen with a 540,000-watt audio system. The adjacent quarter-mile dragstrip, Bristol Dragway, offers more than 50 events annually, including the marquee NHRA Thunder Valley Nationals. The Thunder Valley Amphitheatre presented by Ballad Health transforms Bristol Dragway into a premier outdoor concert venue for the world’s greatest music performers. Three football games have kicked-off inside the oval, most notably the 2016 Pilot Flying J Battle at Bristol, where border rivals the University of Tennessee and Virginia Tech met before an NCAA-record crowd of 156,990. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States.
