The DUDE Wipes 250 will take place on April 6 as part of triple-header race weekend
MARTINSVILLE, Va. (March 7, 2024) – Martinsville Speedway announced today that DUDE Wipes will be the entitlement partner for the NASCAR Xfinity Series race on Saturday, April 6. Drivers will take on the historic half-mile in the DUDE Wipes 250 as part of the triple-header NASCAR race weekend.
“Whenever we welcome a new partner to the Martinsville Speedway family, we always search for someone whose values reflect our own,” said MVS President Clay Campbell. “DUDE Wipes is an innovative organization filled with risk-takers and passionate people. For those reasons, we know they’ll mesh perfectly with our one-of-a-kind fans and venue.”
Though this isn’t the first NASCAR rodeo for DUDE Wipes, who have partnered with drivers like Anthony Alfredo in the past, this will be the first time the flushable wipes company will be the entitlement partner for a NASCAR race.
DUDE Wipes was an idea sprung from the heads of childhood friends living in Chicago back in 2010. The group, consisting of Sean Riley, Brian Wilkin, Ryan Meegan and Jeff Klimkowski, appeared on the ABC reality TV program Shark Tank in 2015 to promote their product, securing both interest and investment from “shark” Mark Cuban. From there, the company skyrocketed to success, becoming available in 20,000+ stores nationwide.
“We are thrilled to be the title sponsor for the DUDE Wipes 250 at such a prestigious track like Martinsville Speedway,” said Co-Founder and Chief Marketing Officer of DUDE Wipes Ryan Meegan.
“Over the last five years or so we’ve been able to build up a great amount of brand affinity with the NASCAR community through our partnership with Anthony Alfredo and in 2024 we wanted to engrain the brand even more into NASCAR.
“This is a huge opportunity to accomplish that & when the opportunity presented itself with Martinsville, we jumped at the chance. DUDE Wipes will be bringing a clean, skid-mark-free weekend to Martinsville Speedway!”
The DUDE Wipes 250 is part of a triple-heard race weekend at Martinsville Speedway. The weekend kicks off on Friday evening with the NASCAR CRAFTSMAN Truck Series Long John Silver’s 200 on April 5.
Then, on Saturday, April 6, drivers in the NASCAR Xfinity Series will compete in the DUDE Wipes 250, followed by Sunday’s NASCAR Cup Series Cook Out 400.
Fans can purchase tickets for the upcoming race weekend at Martinsville Speedway, featuring the DUDE Wipes 250, are available for purchase via phone at 877-RACE-TIX or online at www.martinsvillespeedway.com.
Fans can stay connected to Martinsville Speedway on Facebook, Instagram, Twitter and the NASCAR Tracks App.
About DUDE Wipes:
At DUDE Wipes we make flushable wipes—billions of ’em—assembled right here in the USA. We started this hole revolution against toilet paper from our apartment in Chi-Town and now wipe over 1 billion butts every year. We’re on a crusade to educate everyone that wet cleans better than dry. So join us. You’ll have never felt so confidently clean. As seen on Shark Tank, available nationwide in a retailer near you.
About Martinsville Speedway:
Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring the NASCAR Cup Series, along with NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series races in the fall.
Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit martinsvillespeedway.com.
About NASCAR:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series).
The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
Source: NASCAR Communications
